中国体彩网

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  BENXINGDEQIANSHENZUIZAOKEZHUISUZHI1951NIANCHENGLIDENONGYEHEZUOYINXING。SHANGSHIJI70NIANDAIMOYILAI,BENXINGXIANGJIJINGLILEGUOJIAZHUANYEYINXING、GUOYOUDUZISHANGYEYINXINGHEGUOYOUKONGGUSHANGYEYINXINGDENGBUTONGFAZHANJIEDUAN。2009 NIAN1YUE,BENXINGZHENGTIGAIZHIWEIGUFENYOUXIANGONGSI。2010NIAN7YUE,BENXINGFENBIEZAISHANGHAIZHENGQUANJIAOYISUOHEXIANGGANGLIANHEJIAOYISUOGUAPAISHANGSHI。

  BENXINGSHIZHONGGUOZHUYAODEZONGHEXINGJINRONGFUWUTIGONGSHANGZHIYI,ZHILIYUJIANSHEJINGYINGTESEMINGXIAN、FUWUGAOXIAOBIANJIE、GONGNENGQIQUANXIETONG、JIAZHICHUANGZAONENGLITUCHUDEGUOJIYILIUSHANGYEYINXINGJITUAN。BENXINGPINGJIEQUANMIANDEYEWUZUHE、PANGDADEFENXIAOWANGLUOHELINGXIANDEJISHUPINGTAI,XIANGGUANGDAKEHUTIGONGGEZHONGGONGSIYINXINGHELINGSHOUYINXINGCHANPINHEFUWU,TONGSHIKAIZHANJINRONGSHICHANGYEWUJIZICHANGUANLIYEWU,YEWUFANWEIHAIHANGAITOUZIYINXING、JIJINGUANLI、JINRONGZULIN、RENSHOUBAOXIANDENGLINGYU。JIEZHI2016NIANMO,BENXINGZONGZICHAN195,700.61YIYUAN,FAFANGDAIKUANHEDIANKUAN97,196.39YIYUAN,XISHOUCUNKUAN150,380.01YIYUAN,ZIBENCHONGZULV13.04%,QUANNIANSHIXIANJINGLIRUN1,840.60YIYUAN。

  JIEZHI2016NIANMO,BENXINGJINGNEIFENZHIJIGOUGONGJI23,682GE,BAOKUOZONGXINGBENBU、ZONGXINGYINGYEBU、3GEZONGXINGZHUANYINGJIGOU,37GEYIJI(ZHISHU)FENXING,365GEERJIFENXING(HANSHENGQUFENXINGYINGYEBU),3,506GEYIJIZHIXING(HANZHIXIASHI、ZHISHUFENXINGYINGYEBU,ERJIFENXINGYINGYEBU)、19,714GEJICENGYINGYEJIGOUYIJI55GEQITAJIGOU。JINGWAIFENZHIJIGOUBAOKUO10JIAJINGWAIFENXINGHE3JIAJINGWAIDAIBIAOCHU。BENXINGYONGYOU14JIAZHUYAOKONGGUZIGONGSI,QIZHONGJINGNEI9JIA,JINGWAI5JIA。

中国体彩网  2014NIANQI,JINRONGWENDINGLISHIHUILIANXUSANNIANJIANGBENXINGNARUQUANQIUXITONGZHONGYAOXINGYINXINGMINGDAN。2016NIAN,ZAIMEIGUO《CAIFU》ZAZHISHIJIE500QIANGPAIMINGZHONG,BENXINGWEILIEDI29WEI;ZAIYINGGUO《YINXINGJIA》ZAZHIQUANQIUYINXING1,000QIANGPAIMINGZHONG,YIYIJIZIBENJI,BENXINGWEILIEDI5WEI。BENXINGBIAOZHUNPUERFAXINGRENXINYONGPINGJIWEIA/A-1,HUIYUZHANG/DUANQIFAXINGRENWEIYUEPINGJIWEIA/F1。

中国体彩网核心理念

一、使命

中国体彩网MIANXIANG“SANNONG”,FUWUCHENGXIANG,HUIBAOGUDONG,CHENGJIUYUANGONG。

二、愿景

中国体彩网JIANSHEGUOJIYILIUSHANGYEYINXINGJITUAN。

三、核心价值观

CHENGXINLIYE,WENJIANXINGYUAN。

四、核心价值观指导下的相关理念

JINGYINGLINIAN:YISHICHANGWEIDAOXIANG,YIKEHUWEIZHONGXIN,YIXIAOYIWEIMUBIAO。

中国体彩网GUANLILINIAN:XIJIEJUEDINGCHENGBAI,HEGUICHUANGZAOJIAZHI,ZERENCHENGJIUSHIYE。

中国体彩网FUWULINIAN:KEHUZHISHANG,SHIZHONGRUYI。

中国体彩网FENGXIANLINIAN:WEIGUIJIUSHIFENGXIAN,ANQUANJIUSHIXIAOYI。

中国体彩网RENCAILINIAN:DECAIJIANBEI,YIDEWEIBEN,SHANGXIANYONGNENG,JIXIAOWEIXIAN。

LIANJIELINIAN:QINGZHENGLIANJIE,FENGQINGQIZHENG。 

农行历程

中国体彩网  1951NIAN7YUE10RI,ZHONGGUONONGYEYINXINGDEQIANSHEN——NONGYEHEZUOYINXINGJIANLI,LISHUZHONGGUORENMINYINXINGLINGDAO,CHENGDANJINRONGFUWUXINZHONGGUONONGCUNJINGJISHEHUIHUIFUYUFAZHANDEZHIZE。1952NIAN7YUE,YUZHONGGUORENMINYINXINGHEBING,ZHINENGBINGRURENMINYINXING。

  1955NIAN3YUE,ANZHAOWEINONGYEHEZUOHUATIGONGXINDAIZHICHIDEYAOQIU,ZHENGSHIYI“ZHONGGUONONGYEYINXING”MINGCHENGJIANLI。1957NIAN4YUE,YUZHONGGUORENMINYINXINGZAICIHEBING。

  1963NIAN11YUE,GENJUTONGYIGUANLIGUOJIAZHIYUANNONGYEZIJINDEYAOQIU,ZHONGGUONONGYEYINXINGZAICIJIANLI,ZUOWEIGUOWUYUANZHISHUJIGOU。1965NIAN11YUE,YUZHONGGUORENMINYINXINGDISANCIHEBING。

  1979NIAN2YUE23RI,GUOWUYUANFACHU《GUANYUHUIFUZHONGGUONONGYEYINXINGDETONGZHI》,ZHONGGUONONGYEYINXINGDISICIHUIFUJIANLI。    

  1984NIAN6YUE1RI,NONGYEYINXINGYINJINSHOUBISHIJIEYINXINGDAIKUAN。

中国体彩网  1985NIAN6YUE24RI,ZHONGGUONONGYEYINXINGSHOUCITONGYIXINGMINGZITI。

  1985NIAN6YUE25RI,ZHONGYANGJUEDINGCHENGLIZHONGGUONONGYEYINXINGDANGWEI。

中国体彩网  1993NIAN12YUE,GUOWUYUANMINGQUEZUOCHU“ZHONGGUONONGYEYINXINGZHUANBIANWEIGUOYOUSHANGYEYINXING”DEJUEDING,ZHONGGUONONGYEYINXINGKAISHIXIANGGUOYOUSHANGYEYINXINGZHUANGUI。

中国体彩网  1994NIAN4YUE,ZHONGGUONONGYEYINXINGXIANGXINZUJIANDEZHONGGUONONGYEFAZHANYINXINGHUAZHUANLEJUEDABUFENZHENGCEXINGYEWU。

  1996NIAN8YUE,GENJUGUOWUYUAN《GUANYUNONGCUNJINRONGTIZHIGAIGEDEJUEDING》,ZHONGGUONONGYEYINXINGBUZAILINGDAOGUANLINONGCUNXINYONGSHE,YUNONGCUNXINYONGSHETUOLIXINGZHENGLISHUGUANXI。

  1999NIAN7YUE,ZHONGGUONONGYEYINXINGXIANGXINZUJIANDEZHONGGUOZHANGCHENGZICHANGUANLIGONGSIBOLIBULIANGZICHAN。

  2004NIAN,NONGXINGDIYICISHANGBAOGUGAIFANGAN。

中国体彩网  2007NIAN1YUE,DISANCIQUANGUOJINRONGGONGZUOHUIYIMINGQUETICHUZHONGGUONONGYEYINXING“MIANXIANG‘SANNONG’、ZHENGTIGAIZHI、SHANGYEYUNZUO、ZEJISHANGSHI”DEGAIGEZONGYUANZE,ZHONGGUONONGYEYINXINGJINRUGUFENZHIGAIGEXINJIEDUAN。

  2007NIAN9YUE,NONGXINGXUANZEJILIN、ANHUI、FUJIAN、HUNAN、GUANGXI、SICHUAN、GANSU、ZHONGQINGDENGBAGESHENG(QU、SHI)KAIZHANMIANXIANG“SANNONG”JINRONGFUWUSHIDIAN。

  2008NIAN1YUE23RI,NONGYEYINXINGMINGQUETICHU“3510”FENDOUMUBIAOHEFAZHANZHANLVE。

中国体彩网  2008NIAN3YUE,NONGXINGKAISHITUIDONGZAI6GESHENG11GEERJIFENXINGKAISHI“SANNONG”JINRONGSHIYEBUGAIGESHIDIAN。

  2008NIAN8YUE,NONGXINGZONGXINGSHELI“SANNONG”JINRONGSHIYEBU,QUANMIANTUIDONGQUANXING“SANNONG”JINRONGSHIYEBUZHIGAIGE。

中国体彩网  2008NIAN10YUE,GUOWUYUANCHANGWUHUIYISHENYIBINGYUANZETONGGUO《ZHONGGUONONGYEYINXINGGUFENZHIGAIGEZONGTISHISHIFANGAN》,ZHONGGUONONGYEYINXINGGUFENZHIGAIGEJINRUSHIZHIXINGTUIJINJIEDUAN。

中国体彩网  2008NIAN11YUE,ZHONGYANGHUIJINTOUZIYOUXIANZERENGONGSIXIANGZHONGGUONONGYEYINXINGZHUZI,YUCAIZHENGBUBINGLIECHENGWEIZHONGGUONONGYEYINXINGDIYIDAGUDONG。

  2009NIAN1YUE15RI,ZHONGGUONONGYEYINXINGGUFENYOUXIANGONGSICHENGLI。

中国体彩网  2010NIAN4YUE,ZHONGGUONONGYEYINXINGQIDONGIPO。

  2010NIAN7YUE,ZHONGGUONONGYEYINXINGA+HGUYU15RI、16RIFENBIEZAISHANGHAI、XIANGGANGGUAPAISHANGSHI,SHIXIANQUANQIUZUIDAGUIMOIPO。

金钥匙

  1、品牌释义:

    ZHEISHIYIBAKAICHUANGZHONGGUONONGYEYINXINGGERENJINRONGPINPAIHUIHUANGSHIDAIDE“JINYAOCHI”。JINYAOCHIZHONGSHICHUANCHENG“DAXINGDEGUANG BANNINCHENGZHANG”DEQIYELINGHUN,LOUKONGBUFENSHUANGCEDEXINXINGTONGGUONONGXINGXINGHUIJINMIXIANGLIAN,YUYIJINYAOCHIPINPAIYUKEHUXINXINXIANGTONG,JINYAOCHICHIBUYOUTESEGUQIANBI“DAOBI”PAILIEYANHUAERCHENG,YUSHIJINYAOCHIPINPAIJIANGYIQUDAOBIANLI、PINZHONGQIQUAN、GONGNENGQIANGDADEGERENJINRONGCHANPINHEFUWUMANZUKEHUDUOYUANHUA,GEXINGHUADEJINRONGXUQIU。

中国体彩网    ZHEISHIYIBAZHONGGUONONGYEYINXINGWEIYIWANZUNGUIKEHUDAZAODEKAIQICAIFUXINTIANDIHEMEIHAOXINWEILAIDE“JINYAOCHI”。NONGXINGXINGHUI,QUANZHANG,HUANGGUANDENGYUANSUQIAOMIAORONGQIANYUJINYAOCHIZHENGTIZAOXINGZHIZHONG,JINSEHUIMANGYUNJUGAOGUIYUFUYOU,ZHANGXIANHUAMEIYURELIE,BIAOZHIZHEJINYAOCHIPINPAIJIANGCHENGWEIBANGZHUKEHUKAIQICHENGGONGZHIDIAN、TONGXIANGMEIHAOSHENGHUODEGUANJIAN。

    BIAOZHITUXINGYUZHONGYINGWENZIYISHUHUARONGWEIYITI,RONGHUICHUANTONGYUXIANDAI,GUANTONGJINCHAOYUWEILAI,ZHAOSHIXINYUHECHENGJIU,XIANGZHENGRONGYAOHEHEZUO,PINPAISHIBIEXINGHEQUSHIGANJIQIANG,JIKEHUYIANQUAN、GAOXIAO、XINLAI、BOFADEQIANGLIEGANSHOU。

    2、宣传语:开启财富 引领生活

    “KAIQI”YICIBINGCHENG“JINYAOCHI”DETEXING,XINGXIANGCHUANDAPINPAIYUYI。

    KAIQICAIFU:JINYAOCHIKAIQIKEHUCAIFUCHENGZHANGZHILU,SHIXIANKEHUYISHENGDECAIFUGUIHUA;

    YINLINGSHENGHUO:YOUJINYAOCHIZHUANYEXIANGZHU,KEHUKEYIQINGSONGXIANGSHOUCAIFULEQU、ZHUIQIUMEIMANSHENGHUO。

 

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